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Institutes, Computer Training Institutes For Dot Net, Computer Hardware Training Institutes, Computer Software Training Institutes, Computer Training Institutes For Web Designing, Website Designing Training Institutes, Android Zee while announcing Q4 FY21 results had said that while they have bank of new episodes, the challenge will be for regional content where they fear that they may have to resort to reruns if lockdown in Maharashtra extends beyond May 31.Training Institutes, Computer Training Institutes For Hardware Networking,
#MAHABHARAT ALL EPISODE IN HINDI 2015 TV#
So, reruns may make TV viewers nostalgic but for broadcasters airing old content takes a toll on their advertising revenue.īut some channels are left with no choice as they are unable to offer new content.Even major broadcasters are wary of lockdown.
However, in the the April to June quarter, approximately 1,200 advertisers had put a complete halt on their television ad spends and many large advertisers had cut their ad spends considerably during the year. Plus, the entire volume will not shift to shows like Ramayan, Mahabharat.Įven last year during the lockdown, old mythological shows such as Ramayan and Mahabharat had contributed to 43 percent of overall viewership of the Hindi GEC genre, according to 2020 EY report. Taurani pointed out that ad volumes will be slightly lower in April-May as compared to January-February-March because of non-fiction properties not being there. But for reruns, advertisers do not pay the same ad rates. And when it comes to monetisation, the channels are largely dependent on advertising. In fact, industry experts note that broadcasters like Zee, Star, Sony, Colors spend around Rs 15,000 crore per year on content. Chandramouli, CEO, TRA, a brand intelligence and data insights company, said that reruns are likely to impact ads in an unfavourable manner.Įven last year, not many advertisers were keen on buying ad spots during reruns. While Mahabharat type of content can see a 5x growth in viewership, when it comes to ad rates it is 1/6th of what a show like KBC commands especially now due to availability of new content, he said. Taurani explained that shows like Mahabharat compete with non-fiction properties like Kaun Banega Crorepati (KBC). This is why he expects minimal growth in ad spends. He further said, "The quantum of growth calendar year (CY) 2020 vs CY19 was phenomenally high and CY21 vs CY20 if you compare it will be low. This time viewership number has not been 5x (like last year) it has been 20-40 percent (high) vs CY2019." "It will be much lesser and that is because lot of the large fiction property shoots have started at alternate locations." While the shows are engaging TV viewers, analyst Karan Taurani, Vice-President, Elara Capital said that reruns will create a positive impact this year just like it did last year but the quantum of positive impact will not be as high as last year. Pharma Industry Conclave Unlocking opportunities in Metal and Mining.India Inc On The Move Sustainability 100+.
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